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True Vintage 70s Budweiser Beer Promo American Athletic Elastic All Over Print Cotton Short Shorts Large

True Vintage 70s Budweiser Beer Promo American Athletic Elastic All Over Print Cotton Short Shorts ...

Great vintage condition. Discoloration on back, shown in pictures. Tagged Large Measurements taken with garment laid flat: 17” across waist 19” across waist fully stretched 2.5” inseam, from intersection to hem 13.5“ rise, from intersection to top of waist ...

$$$$$ · Indexed November 17, 2025 ·

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History
  • The 1970s were known for their bold fashion statements, and apparel often reflected a sense of leisure and promotion, especially in the realm of sports and beverages.
  • Budweiser, as an iconic American brand, leveraged fashion in marketing to engage with consumers who identified with its lifestyle, particularly during the rise of youth culture in the 70s.

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