1940s Bathing Suit - Documented 1948 Cole of California Stunner Swimsuit in Cotton Terry Cloth

Usage

• Ideal for private sunbathing sessions, the design allows for comfortable lounging by the pool or beach.
• Can be paired with lightweight cover-ups or sarongs for a stylish beach day look, enhancing the overall sunbathing experience.
• Offers an opportunity for vintage enthusiasts to sport a classic style that resonates with mid-20th century aesthetics.

History

• Personal sunbathing suits gained popularity in the mid-20th century, reflecting changing social attitudes towards swimwear and body image.
• The 1948 Cole of California brand, recognized for its innovative swimwear designs, played a significant role in the evolution of women's swim fashion during the post-war era.
• Vintage bathing suits like this one serve as a cultural artifact, illustrating the fashion trends and lifestyle preferences of the late 1940s.

Design Significance

• The use of terry cloth in swimwear signifies a blend of functionality and style, offering both comfort and practicality for sunbathers.
• Mid-century design elements such as the ruched accents and halter ties embrace the aesthetic of the era, showcasing a playful yet sophisticated approach to swimwear.
• Simplicity in design, combined with bold statement features, exemplifies the transition of swimwear from modesty to more expressive fashion choices during the late 1940s.

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